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Intro to business sustainability image

Sustainable businesses are becoming more and more influential in modern, forward-thinking societies. But what is driving this change, and why is it now economically beneficial to prioritise sustainability? This resource outlines why companies should begin integrating sustainable practices into their operations.

Business sustainability, also referred to as ESG or CSR, involves a company’s commitment to ethical and sustainable practices that consider their impact on society, the environment, and the economy. These practices include reducing carbon footprint, supporting community development, ensuring fair labour practices, and promoting social and environmental causes.

The primary goal of business sustainability is to generate shared value for all stakeholders, rather than solely focusing on profit maximisation. By prioritising responsibility and sustainable development, businesses can enhance their reputation, mitigate risks, and improve long-term financial performance.

It’s no surprise that research from firm, Gartner, found that 87% of business leaders expect to increase investment in sustainability over the next few years. 

So, what are the basics to business sustainability? In this resource we share the core principles and benefits of business sustainability, and in later editions, we’ll dive into the practices companies can adopt to succeed in the modern day.

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